Holt Renfrew, the luxury retail department store, recently unveiled ON 3, a newly renovated shopping floor in its flagship Downtown Toronto location. ON 3 showcases men’s and women’s fashion while offering exhibitions, pop-ups, panels, and entertainment. In an online statement, Holt Renfrew President and CEO Sebastian Picardo described ON 3 as “a place where style, culture, and community intersect into an exciting new space for our customers.”

To create an immersive shopping experience, Holt Renfrew partnered with GAV MGMT to design the audio-visual elements needed to support store events, activations, and conferences with special guests. The goal was to have an integrated audio system that not only enhanced the luxury atmosphere but also accommodated their diverse event needs.

GAV MGMT chose 1 SOUND’s Cannon C5s for this distributed audio system, knowing the high fidelity quality of these compact speakers. Working hand in hand with their client GAV MGMT asked 1 SOUND for a discreet mounting solution for the Cannon loudspeakers, in response 1 SOUND created their new Swivel Mount, an invisible mounting solution for the Cannon Series that allows for horizontal and vertical aiming. Holt Renfrew was pleased that GAV provided a fully integrated discreet system with high fidelity that blends into the retail space also helping to eliminate a need for outside rentals.

GAV MGMT selected 1 SOUND’s Cannon C5 loudspeakers for the distributed audio system, recognizing their compact size and high-fidelity performance. Working hand in hand with their client, GAV MGMT carried out conversations with 1 SOUND on how to meet the store’s desire for a discreet setup, 1 SOUND developed their new accessory, the Swivel Mount, an invisible mount for the Cannon Series that enables horizontal and vertical aiming. Holt Renfrew was pleased that GAV MGMT provided a fully integrated discreet system with high fidelity that blended into the retail space which simultaneously resulted in eliminating the need for outside rentals.

“The Cannons in the space are outstanding. They have a certain texture to their sound that is nice to listen to and hear. We can walk and talk throughout the space without feeling like we are talking over the music, yet the music remains present and intimate in the space,” explained Jonathon Duquette, Technical Director, GAV MGMT.

Wanting to create a bit of audio impact in the space, GAV MGMT implemented 1 SOUND’s WSUB45 subwoofers. These were hidden in the ceiling and mounted using the WSUB45 C-Clamp accessory. The audio was powered by Powersoft’s highly efficient and robust T304 and T604 amplifiers. 1 SOUND supported GAV MGMT in the final system optimization for this venue. This design created consistent sound distribution throughout the entire floor. Holt Renfrew wanted to set a tone for customers walking in this luxury space, the evenly distributed audio proved to be a significant detail in creating this atmosphere.

Store management expressed excitement about the new audio system, noting its sleek design and exceptional sound quality, saying “This system sounds great!”.

In addition to the audio setup, GAV MGMT installed a seamless LED wall that ties into the space also acting as a visual support for events. This enriches the space, especially when they may need to deliver a presentation, host a live stream conference, or even be a changing element with different exhibitions in the store.

”Everyone in the store is excited to showcase the new space and welcome our customers to experience ON 3,” said Ralph Roach, DVP and General Manager of Holt Renfrew Bloor Street, in an online statement. “We are confident that our customers are going to fall in love with the new experience we have cultivated.”

Products Used:  Cannon C5i, WSUB45, Powersoft T304, Powersoft T604
Installation By: GAV MGMT, https://gavmgmt.ca/

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