Cannon C5’s debut at NYFW
Dior Beauty hosted its Millefiori Garden 5 day pop-up store in the Meatpacking District’s Gansevoort Plaza, celebrating the new Miss Dior Eau de Parfum. This pop-up was a sensorial immersive experience for its visitors promoting their new fragrance. Cannon C5s were hung at each main display inside this temporary structure as well as on the outside for the garden/cafe experience.
The experience was open to the public to come in as well as hosted events.
Photo: AGENC
“It was a true #DesignForDigital activation, where everything about the design—from diffused light to all the floral and many photo opportunities—was a content playground but did not feel forced. It was a space that inspired guests to share, and line up the next day to come back and share again.” (source)
- Cara Kleinhaut, partner and CEO of AGENC
Products Featured: Cannon C5
Install by: Anthem SSL Productions, www.anthemssl.com